As the Iowa and New Hampshire campaigns continue to plow ahead full speed, Senator Bernie Sanders and former Secretary of State Hillary Clinton have officially dropped their diplomacy and engaged in a “no holds barred” battle for the Democratic nomination. Polls from a multitude of sources showcase both sides having a tight lead over the other, but ultimately only one will emerge victorious.
While Sanders has raised valid points about Clinton’s validity as a candidate (citing her continued ties to Wall Street cronies like Goldman Sachs), Clinton has taken to adopting a different tactic to smear Sanders; realism. Clinton (and her family for that matter) continue to raise the question of whether or not Sanders’s plans for America, such a single-payer healthcare system, would even be legible in today’s political climate.
Now Clinton has upped her game, releasing two political ads that, while not naming him directly, target the Senator’s proposals. The first claims how Clinton will be able to push reasonable legislation through Congress compared to Sanders’s ideas “that sound good on paper but will never make it in the real world.” The second highlights Clinton’s experience as the former Secretary of State, and takes small jabs at Sanders’s stance on gun control.
What’s interesting about both, particularly the first one, however, is the unintentional message they send out. Bernie Sanders has gained a lot of popularity by proposing what strategists may call “real change” ideas. It’s not just about maintaining the status quo, but fighting Wall Street for their damages on the economy, fighting for healthcare as a human right, and fighting for every kid to be given a chance at a college education. Clinton’s ad seems to suggest that all this “real change” is too idealistic, which may hold some truth.
However, by outright using that as a reason to support her, what Clinton’s ultimately saying is: “real change is impossible, so settle for me.” Not the best motivation speech.